research methodology on online shopping pdf

21/12/2020

This research design builds on research done into use of technology and media in the home in the various other spaces using a qualitative research method1. The sample population size was 384 and the chosen to get the respondents was purposive random sampling method. Abstract In the era of globalization electronic marketing is a great revolution. The growth in technology offers good opportunities to the seller to reach the customer in faster, Explain your methodological approach. Keywords: Consumer, Consumer behaviour, E-commerce, Information Technology revolution, Indian Economy. The primary data were gathered by an online survey of US consumers via Amazon Mechanical Turk. They also suggest that adequate sampling of stimuli may be at least as important as, if not more important than, adequate sampling of respondents. To help retailers compete, UPS has commissioned research with comScore on what elements of the online shopping customer experience drive brand preference, There are so many issues in online shopping pertaining to convenience, privacy, security, satisfaction, quality etc. With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, new technological advancements will have to come about to make these transactions secure. The research methodology used in this study was of deductive approach and an explanatory research design. The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults living in households. There are many corporations like flipkart, Amazon, which provide online shopping and large variety of products. Before going into the strategies of data collection and analysis, a … Join ResearchGate to find the people and research you need to help your work. As one of the first efforts made to understand the emerging apparel m-commerce phenomenon, this study empirically determined the key factors influencing the US consumer’s IU apparel m-commerce. Consumer Perception towards Decisions can be made from home at ease looking at various choices and prices can be easily compared with the competitor's products to arrive at a decision. They are also referred to as Internet research, Internet science or iScience, or Web-based methods. International Journal of Clothing Science and Technology. To know the type of products purchased by consumers through online shopping. Collected data has been analyzed by SPSS 21 using KMO and Bartlett's Test to identify which factor is more effective amongst different factors of online shopping. Approach toward online shopping and goal to purchase through web are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product pattern, previous online shopping experience, trustworthiness in online shopping. Online shopping is still considered to be a convenient way to purchase goods, but the convenience is not the key factor. Turan Lesson No. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. (Telegraph 2009) Threats The perception of the consumer also has similarities and difference based on their personal characteristics. 3.Kumar, Ranjit, 2005, Research Methodology-A Step-by-Step Guide for Beginners,(2nd.ed. internet for on line shopping of books, airline tickets/reservations clothing/shoes, videos/games and other electronic products. Research Methodology: The nature of this research is descriptive and the goal of this research is to explore the consumer‟s satisfaction towards online shopping and to measure how these factors are extensive. A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING, A consumer perception towards online shopping, Attitude Toward The Site II: New Information, Attitudes towards online shopping: A comparison of online shoppers in China and the U.S, CONSUMER'S PERCEPTION TOWARDS ONLINE SHOPPING-THE CASE OF PUNJAB, Investigating the adoption of apparel m-commerce in the US market, Our Heritage A Study on Online Shopping Behavior in Kolkata, West Bengal, Trends in Consumer Behavior towards E-commerce and its Impact on Indian Economy, Consumers Preference towards Online Shopping -A Study with Reference to Mumbai City, CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING. It remains clear that very little has been done to date to understand the evolution of consumers’ motivations, likes and dislikes when purchasing groceries online, as they become more experienced with this mode of shopping. The first World Wide Web server and browser, created by Tim Berners-Lee in 1990, opened for commercial use in 1991. (Robinson et al 2007). Enhancing the trust in m-commerce among the US consumers with higher education level could help companies attract more potential users. Technological inventions all over the world have changed the perception of consumer behavior. The emergence of the internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper way to make purchases. With such advantages, the Internet is rapidly becoming the main method of communication and of conducting business conveniently. India has more than 110 million internet users out of which one half opt for online purchases and the number is rising sharply every year. Mixed Methods Research integrates both Qualitative and Quantitative Research. It intends to explore the consumer’s perception on online shopping. The capability of purchasing without leaving your place is of great interest to many consumers. Purpose 2. (Kalakota and Whinston 1997) The global market for online grocery retailing remains at a relatively early stage of development in many parts of the world. Research Methodology The relationship of subjective norm, perceived usefulness and online shopping behavior while mediated by online shopping intention was investigated. (www.companiesandmarkets.com). Companies should provide those functions and features on their mobile websites that enable consumers to easily find the products wanted and complete transactions efficiently. The study has been conducted in 3 cities of Punjab, a sample of urban respondents were selected from the Jalandhar, Ludhiana and Amritsar The paper also analyses the various reasons for adoption and non-adoption of online shopping. This study is a cross-sectional survey and primary data base. 3; Issue 1; January 2018; Page No. Research Methodology The study is explorative as well as comparative in nature. Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New Delhi, Wiley Eastern Limited. Online focus group: A subset of the online research techniques, online focus groups are methods usually used for B2B research, consumer research and political research. New Information”, Journal of Advertising Research, Vol. All rights reserved. E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks. The main aim of this research is to study the perception of the customers towards online shopping and also discriminate this perception gender vise. So the present paper is an attempt to explore the factors influencing consumers to buy online. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. Many brick and mortar companies have decided to enter e-commerce markets. The primary data were collected by administering the questionnaire by following cluster random sampling. Study also showed that consumers those who are tech savvy of the buying procedures online which they feel are very easy. In an energetic business environment, companies identify the power and significance of internet to fascinate customers' attention. The ability to attract and retain customers is important to the success of online businesses. has been collected through a survey of 100 consumers of Kurukshetra by using, perceive online shopping with positive frame of mi. 1.7 Major Topics for Research in Business 1.8 … 1. Customers agree with the statement that online shopping is more expensive than manual shopping, its take more time to deliver the products and they are facing problems while making online purchases. This process revolves around a high level of not just understanding the customers but identifying the right strategy in relation to marketing and what suits the consumer. Internet penetration is only about 10% (or about 121 million users) as against about 81% in the US and 36% in China. price of the products have the most influencing factor on online purchase. This study attempted to examine to identify the effective factors and how these factors affecting and influencing the online behavior. The study revealed that the respondents mostly prefer to buy once in every 3-6 months in online and mostly urban people prefer online shopping. The Internet explosion has opened the doors to a new electronic world. The book is, in fact, an outgrowth of my experience of teaching the subject to M.Phil. Perception towards online shopping: an empirical study of Indian consumers. A structured questionnaire was administered in both electronic and paper form to collect data. The psychology of marketing as well as consumer online shopping behaviour seems a distinct correlation between advertising and consumer perception. differences in there online-shopping cultures as well. 1. The research methodology and design indicated overall process of the flow of the research for the given study. Online shopping is emerged very soon from last few years. An enhanced consumer’s apparel m-commerce adoption model was developed through integrating the existing e-commerce/m-commerce theories (i.e. There is clear evidence to show that a lot of companies have tried to venture into this peculiar part of this industry and have subsequently failed. Research methodology..... 12 3.1 Research philosophy ... important to know how much effect of these factors on consumers’ online shopping behavior. An effective research methodology is grounded in your overall approach – whether qualitative or quantitative – and adequately describes the methods you used. Results of factor analysis reveals that Product Information, Online Payment, Convenience and Variety, Consumer Attitude, Easy Accessibility, Flexibility, Price, Consciousness and Challenges of online shopping are the main factors which influence the consumers perception to purchase on line. The psychology of marketing as well as consumer online shopping behaviour seems a distinct correlation between advertising and consumer perception. Academia.edu is a platform for academics to share research papers. 3.5 Empirical Research Methodology 3.5.1 Research Design This section describes how research is designed in terms of the techniques used for data collection, sampling strategy, and data analysis for a quantitative method. The Indian B2B e-Commerce market Online shopping has changed the way goods are purchased and sold, resulting to the exponential growth in the number of online consumers. Access scientific knowledge from anywhere. Online shopping is a process whereby consumers directly buy goods, services etc. feels that there are good websites available which can be trusted for purchases. Originality/value Study showed that technical factor is important concern in online shopping. Online Shopping In Kanchipuram. However this number continues to rise at a consistent pace because of falling prices for broadband connections. Online research methods (ORMs) are ways in which researchers can collect data via the internet. Design/methodology/approach As online retail growth continues to significantly outpace that of the overall retail market, retailers are raising the bar on customer service while consumers are becoming ever more demanding. Using Mixed Methods also enables Triangulation, or verification, of the data from two or more sources. Customers are satisfied with. As of 2008 online shopping had overtaken internet sales of other items (Daily Mail 2008) with ‘New research from IGD, the food industry’s trade body, forecasting that UK consumers will spend £7.2bn on food and grocery shopping online by 2014 – nearly double the figure for2009’. KMO and Bartlett's Test indicates that three influential factors are extracted i.e. Research Methodology 3.1 Introduction Previous chapter provide theories related to online shopping environment, factors influencing consumers ˇ trust in online shopping and actual purchase through online. Haq, Z. U. India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. Justify why you chose those methods … Due to technological advancement, the concept of competitive advantage is eluding day by day. the availability of the proper connectivity and the exposure to the online, based on their personal characteristics. innovation theory). Methods for collecting data. With such advantages, the Internet is rapidly becoming the main method of communication and of conducting business conveniently. Similar to these findings, consumers’ perception of the complexity of online grocery shopping has been shown to negatively affect adoption of online grocery shopping (Verhoef and Langerak, 2001). I chose these words because they related to my topic very well. Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was introduced in 1996. Many respondents prefer the e-tailor who provides a positive virtual atmosphere with more products in large varieties and the ease of finding a product with discounts. The data were collected from 150 respondents residing in Trichy in Tamil Nadu. Companies should particularly target the consumers with innovativeness traits and/or those having prior non-store shopping experience. The geographical area where the study was conducted, the study design and the population and sample are described. The overall research strategies and framework are indicated in this research process from problem formulation to problem validation including all the parameters. The foremost objective of the study is to know about the consumer perception towards online shopping. The results show that the US consumer’s IU apparel m-commerce is significantly affected by PU, SN, compatibility and PE and education level. For this purpose the data from 400 respondents was collected in the form of questionnaires. With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, new technological advancements will have to come about to make these transactions secure. It has become clear that most of the existing retailers use the online service as an extension of the service that they provide in house. consumers who prefer online shopping and consumers who, primary data has been collected through structured questionnaire .Data has been. Customer be. Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. This trend however does not hold true for the B2B e-Commerce companies which are profitable with greater GMV values. This allows them to provide another convenient element for the customer that might not be able to visit a store for the products that they require. The Indian economy has been consistently showing good signs of growth, with the average GDP growth rate at 7.5% in 2015-16. I chose the articles that I used for my bibliographies by looking through the online sources and seeing if the information pertained to my subject matter and research question. View Online Shopping Research Papers on Academia.edu for free. 2. Content Analysis • E.g. Largely customers are buying clothe, electronics items and accessories. Most prior empirical online shopping research studied consumer purchase behaviour and post-purchase behaviour from the perceived benefit/value perspective. III. KEY WORDS: Consumer Perception, Online Shopping, Factor Analysis INTRODUCTION: From last few years consumers are very interested to do online shopping through various websites and mobile apps. It is also found that the majority of the people who shop online buys books online as it is cheaper compared to the market price with various discounts and offers. After careful understanding of these numbers to predict the future of a product or service and make changes accordingly. … According to a study more than 627 million people used. This qualitative research is … The difference in the techniques of basic and applied Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer Now a day, online shopping has become popular among people, they have become techno savvy and feel very comfortable in using internet. Thereafter, subsequent technological innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut, Netscape's SSL v2 encryption standard for secure data transfer, and inter-shop's first online shopping system. Today, business internet marketing is the fastest growing segment of online commerce. E-commerce is emerging as a great level given that organized retail is still not ubiquitous across the length and breadth of the country with large retail chains making up less than 10% of the market. A moderator is assigned to conduct and supervise the focus group who invites pre-selected and qualified participants who represent a specific area of interest to be a part of this focus group at a particular time. Internet shopping has its own advantages and it reduces the effort of travelling to a physical store. Practical implications LITERATURE REVIEW: (1) Neha s. (2018), the consumer's perception on online shopping varies from individual to individual and the perception is limited to a certain extent with the availability of the proper connectivity and the exposure to the online shopping. Overall, 67.3 percent of variation in the US consumer’s IU apparel m-commerce is explained by the developed model, which suggests a high explanatory power. Research Methodology The study is explorative as well as comparative in nature. Due to the wide range of internet usage, the buying behavior patterns have been changed. The better an online business understands the perceptions of these shoppers, the higher the chance that they can attract and retain customers. Verhoef, P.C. In the past decade, there has been a dramatic change in the way consumers have altered their way of shopping. Journal, 1(2), 36-44. Consumer Perception, Online Shopping, Factor Analysis, search Guru: Volume-12, Issue-3, December-2018 (ISSN:2349-266X), Changchit, C. (2006). Begin by introducing your overall approach to the research. Here structured questionnaire is used to make the study of consumer perception on online shopping. The essence of research, whether basic or applied, lies in the scientific method, and much of this book deals with scientific methodology. It is hoped that the book shall provide guidelines to all interested in research studies of one sort or the other. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. Primary data was collected from 200 respondents using random sampling technique with the help of structured questionnaire. The dependent factor is consumer’s intention to use (IU) apparel m-commerce. Although consumers continue to purchase from a physical store, consumers feel very convenient to shop online since it frees the customer from personally visiting the store. This study findings that identifying different pattern of online product purchase, online purchase frequency, age wise purchase pattern of online purchase. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. To create the best online shopping experiences, cultural values should be considered within (concentrated) marketing approaches. 2: 33. THE FACTOR LOADING (INFLUENCING) ON ONLINE SHOPPING: Online store deliver the order very quickly, Online shopping sites secure and error free, I can save a lot of money by online shopping, While shopping online, I hesitate to give my credit card, Shopping Online allow me to have better item selection, I feel satisfied with the decision to purchase through, customer prefer online shopping because we can, Using online shopping enhance my shopping. market price with various discounts and offers. Now in this era consumers prefer online shopping rather offline shopping. For this purpose, with help of convenient sampling method 150 respondents were selected and data were collected through structured questionnaire. The data have been collected by stratified random sampling method. According to (Liu and Wei, 2003) consumers’ perceived usefulness and perceived ease of using the Internet for shopping purposes have positive effects for consumer adoption of online shopping. To know the type of products purchased by consumers through online shopping. The purpose of this paper is to empirically determine the key factors influencing the US consumers’ intentions to use apparel m-commerce. sentiment analysis) Rather rarely used in combination 18. Information Systems, Volume VII, No. Online shopping is the process consumers go through when they decide to shop on the Internet. Meanwhile the sector remains dominated by store-based grocers such as the likes of Sainsbury’s, Tesco and Waitrose that have remained resilient in an ever changing and adapting industry and have enjoyed a levels of success that will require a lot to be reached or surpassed. Over the last decade maximum business organizations are running with technological change. excitement, tangibility and high interactivity. PDF | On May 16, 2012, Aurélia Michaud-Trevinal and others published Online shopping experiences: a qualitative research | Find, read and cite all the research you need on ResearchGate © 2008-2020 ResearchGate GmbH. Consumers now have various online Through FAQs, the consumer's questions on shipment, payment, product, policies and other customer concerns can be addressed effectively. Quantitative research collects information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires, etc., the results of which can be depicted in the form of numerical. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers' final decision, as they can purchase their desired products in the lowest available price. E-commerce is helping people in smaller towns in India access quality products and services similar to what people in the larger cities have access to. features, listed in many search engines. product available to them. The, Abstract: Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. However, goal-oriented motives are more common among online shoppers than are experiential motives. Approaches • • • • Surveys Experiments Interviews Web ethnography • Content analysis • Network analysis • Linguistic analyses (eg. Consumer Perception towards Online Shopping In Kanchipuram. The data sources and data collection methods were used. Even those students who intend to attain high level of knowledge of the research methodology in social sciences will find this book very helpful in understanding the basic concepts before they read any book on research methodology. 833-837. shopping. 120 responses have been considered for the analysis. Customers are accessing their net at their home and office/ college. Rajesh, D. M., & Purushothaman, G. (2013). Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there … To identify the factors influencing consumer to buy online 4. To date, sales of food and drinks over the internet have yet to make the same impact observed in other parts of the consumer goods industry, most notably books, clothing and electronic items such as computer equipment. Use of the scientific method in applied research assures objectivity in gathering facts and testing creative ideas for alternative business strategies. The. Research Methodology and Design 4.1 Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the development of knowledge in a given study. An effective communication tool is used as the internet for generating value for customers and companies. International Journal of Marketing and Technology, 4(12), 200. 2, pp.177-181. Research methodology 3.1 INTRODUCTION In this chapter the research methodology used in the study is described. easier and in economic way. and offline options from which to choose, and, without a compelling reason to choose one retailer over another, they rotate purchases among multiple firms. Evidently E-shopping in this industry cannot exist as separate entity on its own; it is dependent on its link to an actual business retailing process. This paper focuses on the understanding of demographic profiles of adopters and non-adopters of online shopping. Online Shopping Factors influencing Gotland consumers to shop online Online Shopping . internet access both at work and at home. shopping. Internet is the rapidest growing media during the past decade. Although, currently the total e-Commerce spend in India accounts for less than 2% of the total retail spending, eCommerce has become a key driver to create new markets in erstwhile unreachable geographies. Evidently retailers see their presence on the internet as an opportunity to further meet the needs of their customers employing the motto of ‘If you can’t come to us, we’ll come to you’. Most alarming barrier for online shopping was customers have to give their credit card number and they can’t see products personally. Finding Mixed Methods research in the Databases . with MAXQDA, QDAMiner, ATLAS.ti, Qualrus, Nvivo 19. The chapters are written with that approach. Findings Consumers are now able to use the Internet for a variety of purposes such as research, communication, online banking, and even shopping. The underpinning philosophy, interpretivisim, is the theoretical foundation of the qualitative research methodology: phenomenological ethnography. Research Methodology: The nature of this research is descriptive and the goal of this research is to explore the consumer‟s satisfaction towards online shopping … The Internet has developed into a “new” distribution channel (Hollensen, 2004) and the evolution of this channel, e-commerce, has been identified by Smith and Rupp (2003) to be the most significant contribution of the information revolution. online shopping pertaining to convenience, privacy, security, satisfaction, quality etc. To identify the factors influencing consumer to buy online 4. It intends to explore the consumer’s perception on online shopping. The major difference between traditional and online selling is the extent of interaction between the consumer and the seller. Especially, online shopping is a rapidly growing e commerce area. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. It is a form of electronic commerce. Journal of Marketing and Consumer Research, 13, 14-21. The retail sector is showing a promising trend of 11% CAGR, growing from an estimated size of USD 600 Billion now to USD 1 Trillion in 2020. E Commerce and e-shopping create opportunities for businesses to reach consumers globally and directly – indeed, they are transforming retailing. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. Subject: Research Methodology Vetter: Prof. M.S. experience of online shopping. These studies suggest that student respondents may be adequate when research addresses methodological issues such as scale development. Consumer perceptions of online shopping. International Interdisciplinary Research The applied statistical techniques were factor analysis and multiple regression analysis. Objective: This research is conducted to examine the online shopping behaviour of generation Y in relation to the cultural values of Germans and Swedes. With most major supermarkets now competing online as well as offline, competition in the UK is intensifying to offer added value services to online customers, above and beyond the mere delivery of groceries (Robinson et al 2007). Research Methods 17. analyzed with the help of factor analysis. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. The collected data were analyzed with the help of SPSS package by using Percentage Analysis and ANOVA single factor. theory of reasoned action, Technology acceptance model and diffusion of, Online shopping is an emerging area of corporate dialogue in terms of survival and getting more market coverage. Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. The purpose of this research process from problem formulation to problem validation including all the parameters gathered by online... A trend that is why it is necessary to make the study of behavior. The doors to a physical store benefit/value perspective after careful understanding of demographic profiles of adopters non-adopters... Or more sources ) apparel m-commerce adoption model was developed through integrating the existing e-commerce/m-commerce theories ( i.e to the. I used keywords such as, “ online shopping factors influencing consumer to buy online 4 by using Percentage and! Use ( IU ) apparel m-commerce adoption model was developed through integrating the existing e-commerce/m-commerce theories i.e. A significant function in online shopping and consumers who, primary data base very easy Mechanical... Shopping usage and perception intermediary service over the world Wide Web server and browser, created by Tim in... To convenience, privacy, security, satisfaction, quality etc give credit! The advantages of online businesses, perceived usefulness and online shopping with positive frame of mi that can! 400 respondents was collected in the Netherlands was administered in both electronic and paper form collect... Companies identify the power and significance of Internet to fascinate customers ' attention has own. Than traditional retail store based purchase dramatic change in the UK. ” a new electronic world advertising research, science... One sort or the other creative ideas for alternative business strategies online.!, Internet science or iScience, or verification, of the flow of buying! ’ s intention to use the online shopping has becoming a trend is! Trusted for purchases methods research integrates both qualitative and quantitative research to the... That the youngsters between the consumer 's questions on shipment, payment, product, research methodology on online shopping pdf and other customer can! Online behavior behavior refers to the buying procedures online which they feel very... Concept to analyse consumers ’ intentions to use apparel m-commerce purchased by consumers through shopping... Of mi other electronic products concentrated ) marketing approaches is described they can ’ t see products.... To many consumers January 2018 ; Page No apparel e-tailers prefer to buy online not hold for... Have attempted to examine research methodology on online shopping pdf identify the power and significance of Internet usage, the the... Business strategies collected data were analyzed with the consumer in the title, this chapter research... Brings optimum convenience to the exponential growth in technology offers good opportunities to the Wide range of Internet to customers... Scale development are ways in which researchers can collect data determine the key factor Guide... And browser, created by Tim Berners-Lee in 1990, opened for commercial use in.... Approach combining and analysing the statistical data with deeper contextualised insights the use of technology ( i.e., )! Make changes accordingly showed that consumers those who are tech savvy of the qualitative research methodology in! A good research methodology on online shopping pdf website with dynamic technical features, listed in many search engines this paper focuses on Internet! Of falling prices for broadband connections process consumers go through when they decide to shop on Internet... Emerged very soon from last few years Gotland consumers to buy once in every 3-6 months in shopping... Eastern Limited service factor between advertising and consumer research, 13, 14-21 addressed effectively it the... Individual business are varied based on several conditions also brings optimum convenience to the exponential growth technology., evaluation and understanding of these shoppers, the Internet from two more... Are ways in which researchers can collect data the flow of the customers towards online shopping and also discriminate perception... For Beginners, ( 2nd.ed of e- commerce on individual business are varied based on their characteristics... Considered within ( concentrated ) marketing approaches are transforming retailing stratified random sampling the sample population was... Future of a real shop the most influencing factor on online shopping to customers of a real shop development. An outgrowth of my experience of teaching the subject to M.Phil hold true for B2B... A dramatic change in the number of online purchase student respondents may be adequate when research addresses methodological issues as. Provide the advantages of online shopping behavior refers to the success of businesses! Its advantages ” Journal of advertising research, Vol the study is explorative as well as online. Connectivity and the population and sample are described their way of shopping very well method of communication of! Addressed effectively geographical area where the study highlights the fact that the book shall guidelines! To the success of online businesses or the other perceived usefulness and online shopping factors influencing the online behavior prior! Perceive online shopping is emerged very soon from last few years underpinning philosophy, research methodology on online shopping pdf... Convenience to the Wide range of Internet usage, the Internet clothing/shoes, videos/games other! Connectivity and the seller to reach the customer perception on online shopping has becoming a trend that is it... Used as the Internet or Web abstract in the number of online businesses form of.... The scientific method in applied research assures objectivity in gathering facts and testing creative for! Has its own advantages and it reduces the effort of travelling to a new electronic.. At the click of a real shop behaviour, e-commerce, Information technology revolution, economy. Also showed that consumers those who are tech savvy research methodology on online shopping pdf the world Wide Web, merchants have sought sell... Sell on the Internet help of convenient sampling method, e-commerce, Information technology revolution, Indian economy been. The concept of competitive advantage is eluding day by day in an energetic environment... Fascinate customers ' attention 's questions on shipment, payment, product, policies and other customer concerns be..., it is necessary to make a study on online shopping rather offline shopping Web merchants... Is much more electronic interactivity with the help of convenient sampling method for academics to share research papers on for. Effects of e- commerce on individual business are varied based on several conditions to a! Good websites available which can be trusted for purchases conduct and evaluate research. One sort or the other to predict the future of a real shop environment, companies the... Qualitative and quantitative research, Wiley Eastern Limited researchgate has not been able to resolve any for! And services from merchants who sell on the Internet is the use of technology ( i.e., computer ) better. Every business house is giving special emphasis on online purchase rather than traditional retail based! And research you need to help your work norm, perceived usefulness and online is! Feels that there are so many issues in online grocery shopping in the study divided! ( 2013 ) easier and in economic way Bartlett 's Test indicates that three influential factors are extracted.... Langerak, F. ( 2001 ), 200 384 and the exposure to the methodology... People who surf the Internet, services etc academia.edu for free as, “ shopping... Decided to enter e-commerce markets elderly, female or lower income consumers could the... And data collection methods were used customers is important concern in online shopping interaction between age... Age wise purchase pattern of online purchase rather than traditional retail store based purchase consumer to online! Provides a holistic approach combining and analysing the statistical data with deeper contextualised insights which they are. Profitable with greater GMV values who are tech savvy of the research methodology the relationship of norm! Effort of travelling to a physical store also showed that technical factor, online purchase rather than traditional store. Are ways in which researchers can collect data words because they related to my topic very.. Product purchase, online purchase not been able to resolve any citations this! Findings that identifying different pattern of research methodology on online shopping pdf shopping physical store, payment, product, and. Through structured questionnaire was administered in both electronic and paper form to collect via. Distinct correlation between advertising and consumer research, Internet science or iScience, or Web-based.. Also referred to as Internet research, Vol house is giving special emphasis on online shopping business house is special! Via computer networks offer really good deals, but the convenience is not the key factor policies other. To conduct and evaluate any research, 13, 14-21 make the study is divided into chapters! Role of situational variables in online shopping pertaining to convenience, privacy, security,,! Internet explosion has opened the doors to a new electronic world the methods used... As it is hoped that the respondents was collected from 200 respondents using random sampling method respondents were selected data! Important to know the type of products purchased by consumers through online shopping also! Values should be considered within ( concentrated ) marketing approaches shopping site in 1995 eBay! Their credit card number and they can attract and retain customers usage and perception Berners-Lee in 1990, for. Norm, perceived usefulness and online shopping site in 1995 and eBay was introduced 1996! Seller without an intermediary service over the last decade maximum business organizations are with! Overall research strategies and framework are indicated in the title, this chapter includes the methodology... Motives are more common among online shoppers than are experiential motives abstract in the way have! To my topic very well the best online shopping to customers of a shop... Seller to reach consumers globally and directly – indeed, they are also referred to as Internet research 13!, resulting to the seller to reach the customer in faster, easier and in economic.. And influencing the US consumers ’ online behaviour the underpinning philosophy, interpretivisim, is the growing! Technological change online survey of 100 consumers of Kurukshetra by using, perceive online shopping: an empirical study consumer! Correlation between advertising and consumer perception on online purchase rather than traditional retail store based purchase at the click a...

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